Ecommerce Design Mistakes
The design of your e-commerce site is an essential factor in the success your online business. It improves the user experience, shows your brand and helps with your search engine optimization. However, it’s also very easy to make mistakes that will cause damage to your sales. From non-responsive platforms to ineffective calls-to-action These ecommerce design blunders could cause conversion optimization problems.
Avoid these e-commerce mistakes to increase sales and give customers the best online shopping experience.
Too much information:
Many designers, who don’t have the right knowledge of ecommerce design attempt to pack as many elements as possible on their websites. This can create a cluttered appearance and may confuse customers. A lot of information can hinder shoppers from making an informed decision about their purchase.
Poor image quality:
High-quality product visuals are key to converting online shoppers. This is particularly applicable to e-commerce sites that sell clothing or accessories. It is essential to include many images and pictures of each product so that customers can clearly see the features and specifications. Also, make sure the images are clear and showcase the product from all angles.
Insufficiently decribing the products
The primary reason people visit an eCommerce site is to discover more about the product they are considering buying. It’s essential that your product descriptions are simple to comprehend and free of the jargon.
Too many clicks:
The slow loading of pages is a major frustration for online customers. A long load time could deter customers and cause them to leave your site. To avoid this, choose responsive e-commerce designs that adapt to mobile devices and allow shoppers to sign to their Google or social media account.